|
"The press will stir the pot, and A-Rod doesn't take the time to prepare for an interview the way he prepares for a game. It's not his business, but he suffers for it. When you don't do that, you're a bull's-eye, and you suffer the consequences" -Ari Fleischer speaking on Alex Rodriguez and the media at the World Congress of Sports in March, 2007
What does this mean?
The media and the fans are a part of the job description and just as it is for the game on the field, preparation is everything to make sure that you are at the top of your game. Missing meaningful opportunities to connect with those cheering you on, really means missing marketing
dollars.
⇒ Fan Friendly Media training
takes stress out of media encounters, making for a more likeable player, which means more Fans. More Fans mean more tickets sold, more tickets sold mean more revenue for the team, more revenue
can mean more money spent on salaries for better players, better players could mean a championship.
⇒ Accessibility to players creates interest by local businesses and organizations
⇒ Becoming a Fan Favorite creates Value Over RePlacement
Game Situation:
⋅ Players are confronted with fan and media demands everyday
⋅ Some handle this with aplomb
⋅ Others miss the opportunity to be the hometown hero
The Play: Services
⋅ Personalized Coaching-includes working one on one to learn to anticipate questions and to control the situation.
⋅ Formation of a 'Fan Plan'- to make sure that the player has opened themselves up to the public without overburdening them
⋅ Promotion directly to fan
⋅ Fan liason services
The Coach: Johanna
Wagner
⋅ Knowledge of the game and of the pressures within
⋅ Professional and relatable
⋅ Media Relationships in most markets
⋅ Knowledge of the Fans and Fan base by market
|
