Johanna Wagner Martin

Johanna Wagner Martin, Principal Media Trainer


Johanna has been passionate about working with athletes since her travels for her book The View from the Stands, in 2002,  and saw that players needed to do a better job of connecting with  their fans.  Since then, she was has worked with players from 22 different MLB organizations.

She has been hired by teams (currently  Baltimore Orioles, Texas Rangers, Toronto Blue Jays) to help their future stars develop strong media and social media skills and the ability to connect personally to their fans.

She has also been hired by agents to assist MLB players with media crisis situations, or to handle other media duties that come with being a national star.

Johanna has also had the opportunity to  teach at the university level,  and consult with individuals, to assist in training the next generation of front office stars

Additonal consulting credentials

-Adjunct Professor:

--NYU - 2008-2012

--Ithaca College, 2013-2015

--Wright State University, 2015-2016

--Grand Canyon University  2019-present

-Author of "The View from the Stands: A  Season with America's Baseball Fans" -  2005

-MS in Sport Business - NYU Tisch Center, Hospitality, Tourism and Sport Management

-AB in Theater - Smith College

About Our Programs



Millenials understand branding, but fail to remember they too are a brand.  Using the language of sports, incorporating mental skills and communication techniques, we present relatable materials for social media that never fail to give the audience new information or insight.  The media training programs can be tailored to echo organizational language with modules that speak to diversity and #MeToo.

College Programs


  • Representing the University
  • Social Media Safety
  • Sports Betting Information
  • Developing Brand for Future Employers

Professional Players


  • Interview Techniques and Mechanics
  • Social Media Safety
  • Brand Development
  • Fan Engagement
  • Routine and Boundary Engagement