In 2002, I left my theater career behind and followed a passion: Baseball. After traveling to all 30 stadiums in one season, for my book, I saw a need that combined my theater training with my love for sports. Social Media was a burgeoning field, and athletes needed to learn how to connect with their fan bases. And that is how Love My Team was born.
I have been hired by MLB teams (currently Baltimore Orioles and Toronto Blue Jays) to help their future stars develop strong media and social media skills and the ability to connect personally to their fans. Through my program they begin to think about the art of public relations.
Agents also bring me in to to get their players ready for the big stage or to assist with media crisis situations,
"The View from the Stands: A Season with America's Baseball Fans" - 2005